When designing business cards I followed two separate routes. I loaded my logo into a blank Adobe Photoshop document following the standard business card sizes. Secondly, I uploaded my logo into Vistaprint. Vistaprint do a square business card, which I thought was quite unique and would stand out. It would also fit my square logo really well.
The front of the Vistaprint design looked amazing but the back was not going right, and I couldn’t fit the right information in an attractive format. Therefore, I decided to focus more on my Photoshop version.
The reason I think business cards are a key element due to:
- First Impressions
- Building Brand
My business cards will be the first thing that many people see about MIC LIVE. Therefore, it is important that I provide a great first impression on paper despite being a mainly digital based process. Furthermore, it might not be peoples first impressions, it might be a way for people to take away my details. It is therefore important that my business cards stand out and are eye catching and people automatically and instantly recognise my logo and want to keep going back to my business card.
Business cards are fairly cheap. They can be purchased on sites like Vistaprint for around £20 per 100 cards. This means that even for a startup brand it is extremely viable, as this would be in addition to the costings outlined in the business plan. Cards are really useful as they can be left in large numbers around in different places around the town, such as church / doctor / community centre reception desks. You never know who might see and be interested in MIC LIVE. after seeing it in any of these locations.
Not only can business cards be left, but they can be carried around easily. They are small and lightweight and easy to distribute at networking events or between friends and clients. They are also ideal for people taking them away.
As I mentioned earlier, it is important to have a continuous brand both online and on digital platforms and in physical forms. Business cards are the first stage in creating a multi-platform brand and being successfully recognised on both print and digital forms.
I first went about creating the Photoshop document of the front cover of the business card. I imported the logo and kept it large in order to create a bold and stand out title side. I slightly extended the red half on the logo to move the title more into focus. I also extended the white side to keep the title as simple and effective as possible. This echos the website style.
I now moved onto creating the back of the business cards. I wanted to have the business summary and some more information on this side. For the design, I replicated the red element of the title side but this time placed in on the left side. This will give the illusion that this half of the whole card has been coloured, as the red sides will be on the same side once placed back to back. I used the white side to input the business summary in bold to ensure people who look at both sides of the business card quickly know who I am and what I do.
The red half of this side of the business card will contain the information that people need for the first point of contact. This is in white to provide good contrast which ensures that it stands out despite being smaller than the rest of the text on the business card. Here I have put my phone number, the MIC LIVE. email address and the website address. In addition to this, I have decided to add the social media contacts for MIC LIVE. These can be found at the bottom right hand corner. To catch attention I have used the social media site logos and then included the handle to find my page.
Overall, I’m really happy with the business cards and think they will be successful in both being eye catching and simple and also providing all the relevant information.