The next step of the project is to formulate a business plan. I give myself a list of headings that can often be seen in a business plan to begin my planning. The headings are:
- Mission Statement
- Executive Summary
- Range of Services
- Our Customers
- Pricing Strategy
- Market Competition
These headings will provide a detailed summary into the business and will provide a good base for the rest of the project.
The mission statement outlines the brand, the executive summary provides a short overview of it.
There is an ownership section to describe how the brand is owned and run.
In order to make the business plan stand out, I have created it in the House Style of the company, using the font DIN. Unfortunately I have noticed that this is not compatible with all devices, so have altered the font to a similar, more widely accepted one. Furthermore, I have created a bold dark grey background with white text to compliment the logo well. Finally, I have exported the business plan to a PDF, as I believe this to be a more suitable method of delivery.