Blog Five: Photography

Now I have decided to use the studios that I have access to in order to grab some imagery. I think this will propel my brand. I will use my skills from previous modules during my degree to create some really high quality photography. I’m not yet sure how this will be best used, however I plan to strategically place it to enhance and elevate the products that I create in establishing the brand. I think this will also help to provide a visual guide as to what MIC LIVE. does, going hand and hand with the text. This will especially effective on the website which I hope to use a simplistic and minimalist style of telling the consumer about MIC LIVE. and therefore imagery will sit hand in hand with the text.

I booked out the radio studio in order to take the following images, of which I will put into Adobe Photoshop to edit and prepare for publishing.

Overall, I’m extremely happy with the photography session. I believe that it will really enhance my branding and make a more coherent look. I think it brings the brand into the real world, as sometimes brands with no real life photography can appear more cartoonish. It also establishes brand aims by providing the consumer with a visual idea of what MIC LIVE. does.

Blog Four: Starting a Website

Now that my business plan is complete, it’s time to start developing a website. I have chosen to use WIX as a platform for creation. I believe this can provide me with the most cohesive and professional website. I also think it is a really engaging platform for the field the brand is part of.

The first stage was to upload my logo, WIX then created a webpage using the house style colours found within my logo. I didn’t know this feature existed and it was ideal in creating a solid brand.

I feel it is key to have a solid brand that is eye catching and recognisable. This will help to build a relationship between the brand and the consumer. I decided to use MIC LIVE. as a brand rather than my name, despite being freelance. I think it opens up more opportunities for professionalism within work. It also helps to set high personal standards which are more difficult to break. Practicing these high standards will be vital in continuing the strong online presence into the real world. This will help to propel the brand and become trusted. In turn, this will bring in new custom and also encourage our customers to return.

My aim for the website is to create a simple but intuitive style. The site will only include limited information but will summarise key points. At the beginning, the website will be able to advertise effectively with minimal information. As the brand grows, there is potential to add further information as experience builds and the brand evolves.

Information that is vital for my website includes:

  • Examples of previous work
  • How to book
  • How to contact
  • Brand information
  • What we do

By now, I’m about half way to developing my website. The next stages are to record, edit and upload examples of work and also to take pictures to fill the website with.

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Blog Three: Business Plan

The next step of the project is to formulate a business plan. I give myself a list of headings that can often be seen in a business plan to begin my planning. The headings are:

  • Mission Statement
  • Executive Summary
  • Aims
  • Range of Services
  • Ownership
  • Our Customers
  • Costings
  • Pricing Strategy
  • Market Competition
  • Goals

These headings will provide a detailed summary into the business and will provide a good base for the rest of the project.

The mission statement outlines the brand, the executive summary provides a short overview of it.

There is an ownership section to describe how the brand is owned and run.

In order to make the business plan stand out, I have created it in the House Style of the company, using the font DIN. Unfortunately I have noticed that this is not compatible with all devices, so have altered the font to a similar, more widely accepted one. Furthermore, I have created a bold dark grey background with white text to compliment the logo well. Finally, I have exported the business plan to a PDF, as I believe this to be a more suitable method of delivery.

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Blog Two: Logo

After listening to many people who had already gone through this process of creating a brand or business from scratch, I have realised that it is extremely important to have a strong brand identity or house style. For me, this comes from having a strong logo to base the rest of the style from. The logo should represent who the brand is, what the brand does and who the brand can cater for. It should also provide a good basis for a house style, for example not using too many colours will allow the main colours to become instantly recognisable with the brand, and then it will be easy to chose the colours to use within everything else, such as the website etc. The font should also reflect the business, so the font used for the logo should be used for headers within all other brand documentation.

So with this in mind, I set out to create a logo. I used Adobe Photoshop to do this. To create a logo, you first need a brand name, which after a lot of brainstorming, I decided should be JARO Productions, I already have an instagram account under the name of JARO media. JARO comes from the first two letters of my first name, JAmes, combined with the first two letters of my last name, ROss.

Using my initial name idea, I ventured into Photoshop to create this logo:


JARO Prod Logo.jpg

Firstly I inputted the text, then had the idea of linking it to what the brand does, so added the illustration of the audio mixing slider as an underline. I was underwhelmed by this design, so decided to add some colour into the background – red. The red made it pop a lot more nicely but I still wasn’t happy with the design. The more I looked at the logo I was reminded by the red square of something even more audio themed than the slider, the mic live sign.

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So, keeping the red square design I decided to change the name of the brand to MIC LIVE, and also changed the font to reflect a more realistic image of the Mic Live lights found in audio and radio studios.

Mic Live Logo.jpg


I was much happier with this logo but it still wasn’t right for me. I decided to go back to scratch with my new name, Mic Live. I kept the square logo design, but instead chose a white background. I then inputted the text, which looked better being on one line rather than two.

Next, I added a red circle to go in the centre of the logo, inspired by the red ‘Mic Live’ signs, but this made it look like the Polish flag. I then decided to have the red circle go behind the word ‘Live’ only. This still didn’t work, so I made the circle oversized and covered the whole right hand side of the background with this red circle.

I was really happy with this, and took the opportunity to add another circle in the left hand half of the background to trap both words within a shape. It also is an important feature of the logo as it hints towards the sound waves, a key element of the brand.

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The logo was almost there, but missing something. I tried to bold the word ‘LIVE’. I was delighted with this, and it made the name definitely look like ‘Mic Live’ rather than ‘Mi Clive’. I feel it also created more impact with the logo, alongside the decision to add a full stop to the end of the name, another feature of this was to bring the white on the lefthand side of the logo over towards the right to create a more cohesive design and ensure that the minimalist pallet was effective.

Overall, I’m extremely happy with the finished logo for MIC LIVE.

miclive logo 2.jpg

Blog One: Who We Are

This blog will be used to provide updates on my progress for TECH3026 Creative Media Entrepreneurship, Media Production BSc at De Montfort University, Leicester.

You will follow the process of creating my brand, but what is the brand?

The current working name for the brand is: JARO Productions, and this is what we do.

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The brand will specialise in:

  • Radio Production
  • Jingle Production
  • Social Media Production
  • Voiceover Work
  • PLUS Audio Visuals

How will I create this brand effectivley?

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